Toothsome Brings the First Dental Contract to Mark Cuban Cost Plus Wellness
Dentist-founded company brings dentistry into the direct-care movement, with a broader vision for connecting dental
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Dentist-founded company brings dentistry into the direct-care movement, with a broader vision for connecting dental visits to primary care
AUSTIN, TX, UNITED STATES, November 12, 2026 /EINPresswire.com/ — Toothsome’s employer dental agreement is now published on Mark Cuban Cost Plus Wellness as the platform’s first dental contract, bringing a direct-care approach to a benefit traditionally administered through dental insurance.
The agreement gives self-funded employers and benefits advisors a public framework for an employer-funded dental benefit. Employers choose an annual dental allowance, and eligible participants can use any licensed dentist under their plan’s rules. Under the published agreement’s current service, participants pay their dentist and employers reimburse approved expenses through payroll.
The move reflects Toothsome’s direct-care philosophy in which funding routine care and protecting against catastrophic financial risk are different jobs. Insurance remains important for major risks, whereas predictable dental expenses can be funded through direct arrangements with transparent terms. The dental allowance is a limited benefit, not catastrophic coverage.
“Direct primary care has challenged the idea that every routine visit needs an insurance transaction. Dentistry deserves the same rethink,” said Dr. Shouvik Ponnusamy (“Dr. Samy”), an oral and maxillofacial surgeon and Toothsome’s co-founder. “We enable employers to fund care, dentists to exercise their clinical judgment, and patients to make educated care decisions without friction.”
Toothsome is also developing medical-dental coordination capabilities to connect dental visits with a patient’s existing medical home, whether a direct primary care practice or a conventional medical group. The work focuses on appropriate preventive-care follow-up, accountable handoffs and evidence that care was completed.
“Dentistry is an absolutely vital part of primary care. Oral health is part of overall health, yet the two are still funded and delivered as if they were separate,” Dr. Samy said. “Direct care gives us an opportunity to connect the clinical relationship with a way to fund the full patient journey.”
Read the agreement, including its published administration fee: https://costpluswellness.com/contracts/toothsome.
About Toothsome
Toothsome is a dentist-founded technology company supporting employer-funded dental care and developing medical-dental coordination capabilities. Toothsome is not an insurer and does not direct clinical diagnosis or treatment. https://www.toothsome.io.
Shouvik Ponnusamy
Toothsome, Inc
samy@toothsome.io
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